Women in Business

Doe Deere the Queen of Unicorns

Lime Crime is all the freedom for customers to be themselves and show off their unique style with big bold makeup colors. Founder Doe Deere was inspired to begin creating makeup when she found a lack of exciting colors to work with. After wearing her creations while working as a musician, she was surprised to find an enormous market that was being overlooked. Doe first registered her DIY makeup brand on eBay in 2004. She modeled the makeup herself and was a one-woman show with handling, creating, and shipping the orders. Lime Crime exploded, and the official brand launched in 2008.


Doe was not always the makeup icon she is today. She was born and raised in Russia where she started her first “business” at thirteen years old selling temporary tattoos to classmates. This entrepreneurial attitude evolved into Doe taking the plunge to follow her dreams of moving to New York and becoming a musician by the age of seventeen. She worked as a song writer and promoter for the band, which led to her meeting her current husband. While living in New York and working as a musician, Doe also attended FIT and majored in fashion design where she learned more tricks of the trade. Fourteen years later, Doe moved to Los Angeles, where she and the Lime Crime brand reside today.


Color is a big part of Doe’s story and how Lime Crime came to be. Even at a young age she loved experimenting with color in makeup, clothing, hair, you name it! Creating a brand that revolved around bright and fun colors was a dream come true for her and her fellow “unicorns“. Every step forward Doe has taken with the Lime Crime brand – moving from lipsticks and eye shadow into hair dye and even press-on nails – has always been due to her “passionate listening” for what her customers want and what direction the makeup market is heading. There have been bumps along the way with the brand, but Doe has always worked, and promises to continue working, to adhere to the original dream and the high standards that make Lime Crime such an incredibly popular brand. Learn more: http://www.prnewswire.com/news-releases/lime-crime-launches-mlf-velvetine-collection-for-mothers-day-300444493.html


Malini Saba, the people’s leader

Malini Saba is well known both for her amazing business success and her prominent philanthropy work. She has found her passion in finance and investing, and also in the various charities that she donates her time and money to. It is unusual to find such drive both professionally and compassionately.

Malini Saba is the chairman and founder of Saban, an investment company. Saban has diverse investments in numerous countries including the US, China, Australia, and India. Malini started out investing as a Silicon Valley venture capitalist. She has had outstanding success with technology companies, such as Sycamore Networks, Pay Pal, and Netscreen Technologies, just to name a few.

Equally as impressive is Malini’s range of charity work. Malini is passionate about “Stree: Global Investments in Women.” This is a non profit that she started in 2001, which helps women and children of low income status to improve their roles in society. This is accomplished through access to healthcare, legal help, and providing a forum for grassroots movements to connect with public policy in Africa, Central America, India, and Eastern Europe. She also toured the Tsunami areas in India and Sri Lanka in 2004, and pledged money to help the victims. In 2005 Malini donated to the world’s first Heart Research Center for South Asians at El Camino Hospital.

Malini’s “trust your gut” system has worked for her over the years. The proof lies in all of her success. She is someone that I am excited to be able to learn about, and from at the same time. While reading about Malini it amazes me how truly compassionate she is, not just with people in general, but also with her staff. I think it takes an amazing leader to actually visit fields and mines, and to be able to understand her staff. When asked what she would do differently, her comment truly resonated with me. I would like to share it with you in closing. Malini said, ” Nothing. I think every step I have taken to date has made me a better leader, better boss, and a better business person. I am wiser for it.” Malini, I am wiser for reading about you.

If you are interested in learning more about Malini Saba, please visit the links below.




Doe Deere and Running a Business as a Woman

Doe Deere is the colorful and chic visionary responsible for Lime Crime, a celebrated Los Angeles, California makeup brand. Deere participated in an interview with Galore mag that discussed the world of entrepreneurship for women and beyond. Interviewer Stephanie Janetos asked Deere if her childhood had anything to do with her dream of making her very own makeup brand. Deere responded by saying that she’s always been a highly creative person, even during early childhood. She said that’s she’s always been highly enthusiastic about color and that she had a penchant for getting into her mother’s cosmetics collection.

Janetos also wanted to know about Deere’s earliest recollection of cosmetics. Deere responded by discussing a sleepover with a couple of her closest friends. She was nine years of age during this slumber party. The youngsters were attempting to communicate with spirits. They had wondrous costumes but realized that things weren’t 100 percent “correct.” That’s when it dawned on the young girls that they needed to apply a bit of makeup. Deere took charge of the situation and put pink eyeshadow, brown lip gloss and winged eyeliner on her buddies. She applied the makeup poorly but it made the whole event all the more unforgettable.

Janetos wanted to find out what compelled Doe Deere to call her famed company “Lime Crime.” Deere stated that the name simply appeared in her brain out of nowhere when she was trying to come up with a name for a brand new shop on eBay. This happened on 2004. Since Lime Crime wasn’t yet taken on eBay, Deere happily signed up for it herself. She liked that it reminded her of her beloved vivid green color. She also appreciated that it rhymed.

The interviewer also inquired about the fact that Lime Crime is so Internet-centric. She asked if Deere was happy about that. Deere replied by saying that there are pros and cons to looking after businesses that are so dependent on the digital world. She said she loves how quick communications with customers are thanks to the Internet.

Deere was born in Russia in 1981. She spent her formative years however, in the Big Apple. She has a long history on the Internet as a style icon. She doesn’t only focus on making cosmetics, either. She also focuses on the world of fashion design and all that it entails.

She has a strong Internet presence. Her Instagram account, for example, has hundreds of thousands of followers and is growing every day. Deere uses her Instagram page to put the spotlight on new looks and products.

Learn more about Doe Deere: