Healthy Dogs

The many benefits of Beneful

Beneful is a brand of dog food products introduced to the market in 2001 by Nestle Purina Petcare which includes wet and dry dog foods and dog treats. By 2012, Beneful had become the fourth most popular dog food brand, with a revenue of more than $1.5 billion annually. According to a SWOT (strengths, weaknesses, opportunities, and threats) analysis by Wal-Mart. Beneful has become one of Nestle Purina’s most significant brands.
Beneful was marketed with nutrition and appearance in mind resembling stew containing real beef chunks. Beneful was coined as a term meaning “full of goodness. That same year launched a $34-million television ad campaign, the largest in Nestle Purina’s history.

By the close of 2006, Beneful was generating revenues of $300 million. That same year Nestle Purina had invested $36 million to upgrade their facilities in St. Joseph, Missouri for increasing production of wet dog food. In 2010, Beneful introduced IncrediBites, a dog food in individual stay-fresh packages of smaller kibble size in a successful attempted to “humanize” it’s products.

Beneful-Healthy Weight dry dog food has real chicken included for helping dogs maintain a healthy weight while yet staying excited about mealtime. Dogs receive 100% of the nutrients needed to help them thrive every day provided in a mix of crunchy and tender bites dogs love. It’s an everyday healthy meal with lots of yum.

Beneful-Originals with Real Salmon in their dry dog food helps keep your family member happy and healthy with omega-rich nutrition for a healthy shiny coat. Beneful Originals also contains rice and vitamin-rich veggies. This combination of crunchy bites and moist, chewy chunks will have your dog racing to the bowl at mealtime.

Beneful-Originals with Real Beef Dry Dog Food is an antioxidant-rich nutritional blend with 100% of the nutrients your dog needs to help him thrive every day in a mix of crunchy and tender bites dogs love.


Orient-Adult-Grain-FreeDry Dog Food is blended to compliment your dog’s natural diet. This blend is loaded with the protein-packed meaty ingredients nature intended for all dogs needs including free-run turkey, chicken, whole eggs, fish and fruits and vegetables.