Cosmetics Industry

Doe Deere and Running a Business as a Woman

Doe Deere is the colorful and chic visionary responsible for Lime Crime, a celebrated Los Angeles, California makeup brand. Deere participated in an interview with Galore mag that discussed the world of entrepreneurship for women and beyond. Interviewer Stephanie Janetos asked Deere if her childhood had anything to do with her dream of making her very own makeup brand. Deere responded by saying that she’s always been a highly creative person, even during early childhood. She said that’s she’s always been highly enthusiastic about color and that she had a penchant for getting into her mother’s cosmetics collection.

Janetos also wanted to know about Deere’s earliest recollection of cosmetics. Deere responded by discussing a sleepover with a couple of her closest friends. She was nine years of age during this slumber party. The youngsters were attempting to communicate with spirits. They had wondrous costumes but realized that things weren’t 100 percent “correct.” That’s when it dawned on the young girls that they needed to apply a bit of makeup. Deere took charge of the situation and put pink eyeshadow, brown lip gloss and winged eyeliner on her buddies. She applied the makeup poorly but it made the whole event all the more unforgettable.

Janetos wanted to find out what compelled Doe Deere to call her famed company “Lime Crime.” Deere stated that the name simply appeared in her brain out of nowhere when she was trying to come up with a name for a brand new shop on eBay. This happened on 2004. Since Lime Crime wasn’t yet taken on eBay, Deere happily signed up for it herself. She liked that it reminded her of her beloved vivid green color. She also appreciated that it rhymed.

The interviewer also inquired about the fact that Lime Crime is so Internet-centric. She asked if Deere was happy about that. Deere replied by saying that there are pros and cons to looking after businesses that are so dependent on the digital world. She said she loves how quick communications with customers are thanks to the Internet.

Deere was born in Russia in 1981. She spent her formative years however, in the Big Apple. She has a long history on the Internet as a style icon. She doesn’t only focus on making cosmetics, either. She also focuses on the world of fashion design and all that it entails.

She has a strong Internet presence. Her Instagram account, for example, has hundreds of thousands of followers and is growing every day. Deere uses her Instagram page to put the spotlight on new looks and products.

Learn more about Doe Deere:

http://www.doedeere.com/

https://www.limecrime.com/about/