Don Ressler, the Brand Builder and Business Guru

Don Ressler is a personality that is associated with many start-up ventures including Intelligent Beauty and many of its subsidiaries. His first start-up company in the name of FitnessHeaven.com was sold to Intermix Media in 2001. Later, Ressler teamed up with Intermix CEO Adam Goldenberg to form Alena Media. This e-commerce and performance advertising division generated revenue that ran into millions of dollars. This company too was sold to News Corp in 2005. However, its performance deteriorated due to change in management.

Intelligent Beauty was created by the two partners as an online marketplace for DERMSTORE which dealt with skin care products and cosmetics. SENSA was also added as a platform which provided a weight loss program. These two ventures were highly profitable and contributed significantly to Intelligent Beauty’s revenues. Don Ressler did not stop here as he launched JustFab, an e-commerce fashion subscription retailer. JustFab, was launched through a $33 million contribution by Matrix Partners, has a membership of over 3 million clients in Europe. In 2013, he purchased a children fashion subscription service by the name of Fabkids. This was followed by the launching of Fabletics, which is an athletic wear site that was developed in collaboration with an influential athlete and style icon by the name of Kate Hudson at http://brandettes.com/interviews/don-ressler-of-fabletics/.

The brand building and business acquisition prowess by Don Ressler was once more evident with the acquisition of a rival shoe subscription service company known as ShoeDazzle making it the latest member of the JustFab family of enterprises. He also ventured out into the offline business where he opened his first flagship store in the year 2013. The latest records on Forbes show that the company has a capitalization in excess of $250 million with an ever expanding membership. Since his early days, Ressler has always been consulting with many companies that were ready to exploit the vast potential that existed on the internet.

Don Ressler is a widely known entrepreneur who has raised over $100 million for many of his internet companies and has made sales in excess of $1 billion. He is known for spearheading core ventures which have proved beneficial to shareholders in general. Mr. Ressler and his wife are passionate athletes and have turned the athletic wear industry into a fashion industry. He is a brand builder who knows how to create brands and maintain their edge in a competitive environment.